We manage nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is made to feature market-relevant colors. Fashion designers require more whites, blacks, and neutrals within their palette, while print and packaging designers need colors that can POP on shelf.
The appearance of color may change based on the material on which it really is produced. In fact, some colors are certainly not achievable whatsoever over a certain material. Thats why we organize colors into two systems to ensure the shades included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that this right color can increase brand recognition by approximately 87%.
In product development, the correct color is definitely the differentiating component that can stop someone in their tracks and capture their attention. Additionally it is the most crucial design element for reflecting mood and elegance. The correct color can sell products and ideas more effectively by 50-85%.
But, selecting the best color is simply the beginning. Keeping that color consistent presents multiple challenges that may be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different ways. Even something as seemingly specific as Navy Blue could mean noticeably different things to different people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is certainly recognized around the world.
Multiple Materials: The colour of your final production material can have a tremendous impact on the appearance of the color along with your satisfaction with the result. Pantones digital tools and vmcqif color references permit you preview and adjust these results before production, making it possible to avoid additional time as well as expense.
Multiple Suppliers: Working using more than one supplier often means variations in processes and equipment, leading to results that can vary significantly. Our cloud-based color tools can make sure that your suppliers are common aiming toward the identical target, for consistent results throughout the board.
Multiple Production Runs: Your color may be consistent throughout a production run, and definitely will it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to accomplish consistent color from run to run, no matter when or where it is produced.
Enigmatic purples also have always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and filled with emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring people to imagine their own mark on the world, and push boundaries through creative outlets.