Virtual reality, alongside its little brother – augmented reality, has become a rewarding topic across the majority of industries. The international VR (Virtual Reality) market anticipates a general valuation in excess of $26 Billion by the end of 2022 according to a written report published by Zion Market Research. Going further, leading virtual development companies like Singapore’s Swag Soft are positive that its application span across a multitude of spectrums, encompassing a range of different industries.
In accordance with the latter, “virtual reality development does apply towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation plus much more.” – to place it within their words exactly. VR is definitely an exciting new technology which is being improved through the minute and we’ve already seen some massive hard hitters in the face of the Pokémon GO – the game which managed to accept world by way of a storm.
It’s obvious that this can be a technology which will simply improve, and with 2017 being almost gone, we’ve chose to have a peek behind the curtain and pinpoint several of the top trends in VR development to anticipate in 2018.
Going Well Beyond Sound and Vision
Until this moment, the emphasis is placed towards those two senses – vision and sound. However, serious progress is being made in involving our other senses inside the SteamVR. At the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with the dimensions of a Snickers bar. It’s claimed to become the “world’s smallest virtual reality scent device” also it can be mounted on any VR Headset, regardless of its kind. It was rolled out by means of a demo and it was coupled with VR applications across a variety of industries like travel, gaming, fashion, and whatnot.
In any case, this is just a good example of the complete sensory immersion which would be to follow in 2018. We anticipate seeing massive improvements in connection with this, greatly attribution for the overall real-time feel presented through the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the entire e-commerce field. V-Commerce does seem to be a name that might be used to describe it. Consumers can try out clothes, gear as well as a range of different products before they place their purchase. What exactly is more, once the technology is developed enough from the implementation of different sensory devices, we might potentially be able to test out smells and flavors also. VR is certainly a part of the way forward for retail. Far more 3D experiences will be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is without a doubt not likely to be an exception. What is more, it might easily be the simplest way to reach out to your perfect customer and plant your brand in their mind. VR advertising could easily make use of the social profile in the user and display relevant advertisements through a simulated or augmented reality. This is likely to have a big impact on the overall customer journey. What exactly is more, since VR is so broad and it may be placed on almost any industry, the possibilities for advertising are virtually unlimited.
“That’s something we are able to already see however the trend is unquestionably to grow because the field itself reaches massive economic growths”, in accordance with Swag Soft, Singaporean Virtual Reality development company. 2018 and the years to follow will really view a tremendous surge in the overall interest in hiring experts in the VR development field. More content is going to be released in dbaanu years to come and we’ll see an uptick within the roles which are based on them. This will almost certainly affect a variety of different industries including marketing, advertising, design and naturally the development of the VR-related gear and sensors.
So, what’s next?
Well, the technology is just getting better, there’s without doubt regarding it. It’s hard to determine precisely just how VR would progress through the upcoming year. However, the aforementioned trends are undoubtedly coming. A few years ago we had been dazzled because we might watch 3D movies at home and on the cinema. Now, we are allowed to immerse ourselves into this parallel world, tapping into the experience completely.