Webmasters who own PBNs engage in covert activity. They must conceal their network from prying eyes. As a result, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. This way, their clientele competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of those PBN owners put a great deal of faith in their capability to cover their tracks. If, for whatever reason, those tracks aren`t covered very well, then those PBNs could easily get discovered and all of their backlinks will be worthless. Keep in mind also that the way PBN owners block bots from crawling their internet site is actually by updating the robots.txt file. But there`s no written law that says any business needs to obey what`s in the robots.txt file!
Worse, bots can easily see what`s within the robots.txt file. If it seems like the web page is blocking a lot of bots from crawling, that may in and of itself become a sign to Google that this site is shady. If Google does determine that the website is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren`t running a charity. You`re going to need to buy buy backlinks. Exactly how much will you pay? That will depend on the reputation of the PBN owner and whether you`ve got the hands over a discount code. Generally speaking, expect to spend several hundred bucks for approximately 1 to 5 backlinks. Each backlink can come from a different domain on the PBN.
In return for the money, you`ll frequently get simply no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you`ll just get a list of domains including your links with TF/CF info for each domain.
One other reason to try PBNs and acquiring backlinks: it`s often the case that they`re run by one person that has very little spare time. Consequently, the PBN webmaster creates content for you just by spinning existing content on the web. If you`re not familiar with the concept of spinning, it`s a way that some blackhat enthusiasts take content that`s already online and use software to paraphrase it. That`s how they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s frequently the case that spun content looks like something published by a young child in Kindergarten. If Google detects poor grammar in the article that links returning to your web site, you are able to bet it is going to devalue the web link. When that occurs, you won`t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you get will usually wind up in an article that merely has about 300-350 words. Put simply, PBN owners do just enough to get you a small amount of link juice. That doesn`t look authentic, plus it probably isn`t planning to fool Google for considerably longer. Remember that you`ll rdvenf significantly better SEO benefits with longform content, that is rarely offered once you purchase backlinks.
We`ve already highlighted a few ways that Google can determine in case you are buying backlinks. First, it could find out if the website is wanting to protect its tracks digitally. Second, it might get on the spun content.
There are more ways in which Google knows, though. As an example, a number of your backlinks may not be relevant. If you purchase a backlink online that deals with pets and it points in your site that`s all about auto repair, Google`s algorithm will realize that. The backlink won`t appear right.
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. When you can look for a vendor that`s selling backlinks, so can Google.